SciTricks is a company which specializes in teaching scientific principles through disection of magic tricks. The goal is to engage students with fun and amazing activities in order to spark their interest in the science of how it works.

This program is targeted to both educators and students. Therefore I created an identity that is both professional and fun. In fact, the entire design process was heavily focused on balancing the duality of the target market.

The contrasting text weight, in addition to the two colors of dots above the letter "i" illustrate the dual focus of the program. The combination of a top hat, a traditional symbol for magic, and the pictographic electron path is a clear visual mesh of the two defining principles of the SciTricks program.