Through my learning in Design Systems class, I developed and produced an educational booklet explaining the economic system using Nike as an example of how a company exists within the system and evolves through it.

I subtitled this booklet Nike as Systemic Evolution. My goal was to provide the reader with a visual structure for understanding the flow of the economic system. With that understanding, I displayed how the structure and flow of the system remain constant as the company evolves through time. Furthermore, I illustrated how changes in one part of the system trickle down to effect certain parts later in the flow.

Overall, I displayed how the economic system, based on unlimited wants and needs, is fueled by utility and is a
cyclic evolution.

View the full booklet pdf 16mb