I subtitled this booklet Nike as Systemic Evolution. My goal was to provide the reader with a visual structure for understanding the flow of the economic system. With that understanding, I displayed how the structure and flow of the system remain constant as the company evolves through time. Furthermore, I illustrated how changes in one part of the system trickle down to effect certain parts later in the flow.
Overall, I displayed how the economic system, based on unlimited wants and needs, is fueled by utility and is a
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