With a name like buyKrap, it seems obvious that the goal of this company is
to sell “Krap.” This identity uses the language of money to stimulate the
purchasing process of the consumer. It is also intended to lead the consumer
into placing value on the products.
The parent company, Krap LLC, is a low-budget start-up company. Therefore the use of public domain
images of US Presidents as models is a free way to gain celebrity endorsement and continue the language of the brand.
The images of Presidents as models is intended to be humorous. Although it
is possible for some viewers to be offended, this edgy presentation mirrors the attitude of many of the t-shirt designs.
Overall, the brand language is meant to represent the two core aspects of the product, which are quality and fun.
View the website buykrap.com